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Archive for the ‘eBay Tips & Tricks’ Category

Our last post outlined some very helpful tips on how to be a successful buyer on eBay, and it is only fitting to follow-up that post with a post on ‘Selling on eBay’.  This post will teach you not only how to list items on eBay, but it will go in-depth on the different formats you can list your item and the various tools you can use to build a professional looking listing on eBay in order to maximize your profits. Furthermore, we will take you step-by-step in the listing process to ensure that you stay on the right tracks the entire process.

In order to buy and sell on eBay, you must have an account set up with eBay.  This is a very easy process, which is outlined for you below:

  • In the top-right of the eBay home page, click the “My eBay” tab

myebay

  • In the left column, you will see “Not an eBay member yet? Register here” and proceed to click the blue tab “Register” towards the bottom

register

  • You will be prompted to enter some of your personal information, in addition to your user id and password.
  • Continue through the process, and you will have to confirm your email address.
  • Once you have completed the registration and confirmation steps, you should be prepared to buy on eBay; however, before you start your quest of seeking great deals on the items you’ve always wanted, there are a few things you should know before you start buying.

Once you are registered, you can then begin to sell on eBay.  Right now you may be thinking that it is nice to know the steps to sell on eBay, but what can I actually sell to make money?  The answer to that is virtually anything (that’s an exaggeration, but seriously).  The advice I give to my friends and family is to start by cleaning out your closet and garage.  You will find so many things, such as clothes, shoes, sporting equipment, sunglasses, etc. that you never use or wear that you could easily list on eBay and make some money.

For this post, I have dug out a pair of shoes that I no longer want and wish to sell on eBay.  In order to list the shoes on eBay (and anything else for that matter), I am going to do the following steps:

  • Go to www.eBay.com
  • In the top-right of the eBay home page, click the “My eBay” tab

myebay

  • From there, take a look at the right area that has a grey tint to it, which says “Sign in to your account”.  At this time, go ahead and enter your eBay User ID and your password and click “Sign In”
  • Once you are logged into your ‘My eBay’, you want to click on the “Sell” tab in the upper right corner of the page.  You will then want to click “Start Selling” on the next page:
  • sellAfter clicking the blue “Start Selling” button, you have begun your quest to list your item on eBay.  The first thing it will ask you to do is enter three words in the box that describes the item you are selling.  In our case, I am selling my New Balance shoes, so I think it would be appropriate to put “New Balance Shoes”:
  • cat1After clicking “Search”, you want to find the category that your product most accurately fits into.  In our case, the “Clothing, Shoes and Accessories” category > “Men’s Shoes” would most accurately fit my item:

cat2

  • Once you have clicked the blue “Continue” button at the bottom, it will bring you to the “Choose a listing form” page.
    • I would recommend that you choose the “More listing choices” on the left as that is going to enable you to maximize your listing to get the most money out of it (and that is the format we are going to be using in this post)
    • If you just wanted to keep it simple and list it fast, I would choose the right option, which is “Keep It Simple”
  • As we begin to create our listing, the first thing we need to do is create a title and subtitle.  The title is extremely important because that is the first thing potential buyers will see, so you want to give them as much information as you can within the 55 character title.  Also, sine you have so little characters to create a good title, it’s a generally accepted practice to abbreviate words (Good Cond., Wks Exlnt, etc.)
    • A good title will have the following elements:
      • Brand of the item
      • Model (number or name)
      • Colors, sizes
      • Condition of the item (NWT= New with tags, NIB= New in box, BN= Brand new, NWOB= New without box)
    • The subtitle is optional (and costs a bit extra), but I think it is crucial to a good listing in order to get potential customers more information.  Check out our title and subtitle below:

title

  • The next step is filling in some of the item specifics that have been prepared specifically to cater to the item that you are selling based on the category you chose.  Be sure to accurately fill in all of the drop-downs.
  • One of the crucial elements of a listing is how you represent the product you are selling in pictures.  A lot of times, a buyer will base their decision on whether to purchase your product based on how well your pictures show the item so it is imperative that you take good pictures of the item, especially if it’s used.
    • After taking several digital camera pictures of your item, you want to upload them to your computer so that you can easily upload them to eBay.
    • Click on the “Add Pictures” button in order to “Browse” your computer to select the pictures you want to include in your listing.
    • Check out the pictures I have taken of the New Balance shoes:
  • This next part is the time consuming element of listing your item.  The description is there to tell the buyer important information, some of which they would not be able to incur by viewing the photos.  Check out my description below:

descr

  • The next thing you need to do is specify a starting price and the duration of the auction.  Since these are somewhat hot shoes, I am going to make the starting price at $39.99.  That way, if only one person bids on the shoes, I will be happy getting just $39.99 for them.  I also want the item to be on for 5 days. There is no real rhyme of reason as to why, but I do not want it to be on there too short so people will not see it or too long where customers forget about it
  • You will need to set up your shipping preferences and return policy in order to continue to the next page.
    • Shipping preferences: since we stated free USPS shipping in our subtitle, that is what we have to set it up to.  See below:

ship

  • After pressing “Go”, you should select “USPS Priority Mail”, which should be the first choice.  Then check the “Free Shipping” box to the right
  • Return Policy: The return policy is really up to you, but it makes your item that much more appealing if you have a return policy allowing them to return the item.  See below for an example:
  • reutnh

    • After clicking “Continue” at the bottom, you are all ready to review your listing to submit it for millions of people to see.  The one thing I would recommend upgrading to is the “Gallery Plus” feature, which only costs $.35 extra.  This gives you a small thumbnail “gallery” picture in the search results pages of eBay:

    galAfter thoroughly reviewing the listing for any errors or mistakes, click “Continue” once more to do a one-time seller set up.  After creating a seller-account, you will be able to submit your listing and will be on your way to making some money!

    For more information about selling on eBay, visit one of the best blogs on the web for giving advice to sellers: eBay Selling Coach

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    Buying on eBay

    eBay is an online marketplace with millions of various products that are available are very competitive prices.  Most of the products available on the eBay marketplace are brand new, but eBay is also known as the “garage-sale” type marketplace.

    For those who have heard some of the horror stories of people who have purchased items on eBay but have been ripped off, rest assured, shopping through eBay and paying through Paypal is one of the most safe and secure methods of online shopping on the net.  We will go into this in more detail below.

    This blog post has a two-fold task.  First, we want to get you started, telling you everything you will need to do in order to begin to start buying on eBay.  Secondly, once you are registered to buy on eBay, we want to give you some tips and tricks in order to get the most for your money, while purchasing from reputable sellers.

    Getting started on eBay

    In order to purchase something (or even sell an item) on eBay, you must be a registered user.  See the steps below in order to register on eBay:

    • Go to www.eBay.com
    • In the top-right of the eBay home page, click the “My eBay” tab

    myebay

    • In the left column, you will see “Not an eBay member yet? Register here” and proceed to click the blue tab “Register” towards the bottom

    register

    • You will be prompted to enter some of your personal information, in addition to your user id and password.
    • Continue through the process, and you will have to confirm your email address.
    • Once you have completed the registration and confirmation steps, you should be prepared to buy on eBay; however, before you start your quest of seeking great deals on the items you’ve always wanted, there are a few things you should know before you start buying.

    Tips for being a successful buyer on eBay

    Buying on eBay can be very rewarding, as it can save you a whole lot of money; however, you have to really know what to look for in product descriptions and sellers in order to get the most for your money from good, reputable sellers.

    Some things you should know about when shopping on eBay:

    Feedback rating and score is pertinent to a good experience on eBay.  Ratings for the most part do not lie.  When shopping on eBay, look for sellers who have 98% rating or above to be safe.  See the below picture.  On the right of the listing page, you will find the “Seller Information”.  In that, you can see feedback score and rating:

    feed

    • In addition to feedback score, you can also reference a seller’s DSR (detailed seller ratings).  These ratings are on a scale of 1-5 and rate the seller on the following: Item As Described, Communication, Shipping time, and Shipping and Handling Charges.
    • Be sure to check the DSR ratings of the seller which you are going to purchase from.  Ensure that they are between 4.8-5, if possible, and that will give you more assurance that you will be happy with your experience with this seller
    • See the picture below, which outlines our Detailed Seller Ratings and feedback score.  As you can see, we have very good ratings, and that is what we strive for.

    dsr

    One thing that makes some listings so appealing is “Free Shipping”.

    • When you search for an item, in the right column of the search results page you will find the cost of shipping.  It will tell you whether it’s Free, a flat rate (such as $5) or calculated based on your location.  See the image below:

    free

    • At Accessory Depot, we feature Free US and Canada shipping on 99% of our listings, and you will find that this is the case for most Powersellers on eBay

    A return policy on an item is very important.

    • Be sure to check the seller’s return policy at the bottom of the listing.  As of summer of 2009, eBay made it mandatory for sellers to include their return policy in every listing.

    return

    • If a seller’s goal is to ensure that their customer’s needs are satisfied, then he or she should offer a return policy, such as a 7 day money back guarantee.  I would avoid sellers who do not offer return policies.
    • Accessory Depot offers a 30 Day Money Back Guarantee, which entitles you to return a new or used item within 30 days of the purchase for a full refund.

    Paypal is the way to pay

    • Be sure the seller that you are wanting to purchase from accepts Paypal as a payment option.
    • Paypal offers a “Buyer Protection Policy”, which protects buyers from an item that is not received, product not as described or even non-receipt of an item.
    • Paypal is free for the buyer to pay with, and it enables you to pay with either credit card or bank account safely and securely.

    Pay attention to the details in the item description

    • Most sellers will completely specify the condition of the item; however, some sellers leave it very open ended.  Be sure the condition is specifically stated (such as “New”, “Pre-owned”, “Refurbished”).
    • Do not hesitate to “Ask the seller a question” regarding the condition of the item.  See the picture below:

    Save money on combined shipping

    • A nice way to save money is to combine shipping.  The way combined shipping works is if you want to purchase multiple items from a single seller, most if the time they will offer a combined shipping discount.  See the below picture for an example:
    • In some cases, Free Shipping replaces combined shipping discounts.  For Accessory Depot, you can order an unlimited quantity of items, and if they qualify for Free Shipping, the entire order will ship for Free.

    Pay close attention to authenticity of certain items

    • There are a lot of unauthentic items that are available on the eBay marketplace so you have to be cautious
    • One of the best ways to determine if the seller is offering unauthentic items is through feedback.  If you can see that the seller is offering a lot of the same products, such various sizes and colors of Lacoste and Polo Shirts, and the seller has a high feedback rating (with a lot of ratings), it is safe to say that the items the seller is offering for sale are authentic.

    For more information on buying (and selling) on eBay, be sure to check out the blog of one of eBay’s best educators, Skip McGrath

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